1) There is a relationship between the lyrics and the visuals. The music video of a song usually uses a particular theme and mise en scene to draw emphasis on the meaning/genre/lyrics of the song.
2) A relationship between the music and the visuals. Much like the first convention this is to draw emphasis on the song. Therefore the music video would be cut and edited to the beat of the song. Keeping in sync with the rhythm; matching to specific beats or notes.
3) Music videos genre characteristics. Goodwin has said that all music videos fit in a particular genre. For example, for a ballad sung by Adele, the music video would feature close up of the singer, with establishing shots of them. Keeping the focus on the artist and the song, this would be completely different however for an Indie band which music video would have performance shots of the band to fast cuts to the beat of the song.
4) Another one of Goodwin’s conventions would be that the demands of the record label would therefore included many close up of the artist. This is so that us, the public would remember the face of that piratical song and being to recognize the artist making her known.
5) In music videos today there is an emphasis on looking. Female artist are usually made to look desirable to the male gender. This is done through the ‘male gaze’. Often creating s voyeuristic view of, and objectification of women.
6) Goodwin’s last convention of music video is the intersexual references, music videos refer to other form of technology.
"Music videos ignore common narratives as
they are essentially advertisements. As consumers, we make up our own meaning
of a song in our minds: a music video can anchor meaning and gives the record
company/artist a method of anchoring meaning"
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