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Final Products

Final Poster

Using Canva I created this new poster, illustrating different performance locations and dates. The background is zoomed in shot of the last shot of our music video. After trying different backgrounds, including our 'star' I thought it looked better to highlight the ending of our video. Including numbers and websites to find the artist helps create hype as well as an fan base. At the top of the poster I state the production companies which have supported the artist, and which they are signed to. After looking at various of different posters similar to this format which I mirror, all feature this element in small writing, either at the top of the poster or the bottom. Throughout the poster I keep consistent with the greyscale effect conforming to the indie genre forms and conventions. Highlighting the 'available' at iTunes logo signals to the audience that they can buy the song/album helping promote the album which is the purpose of the poster. I considered putting an code on the poster however I didn't think it would be suitable as it didn't conform to the format of artist's posters in addition to this, due to the progression of viral marketing and its success, these would likely be emailed or put on various of social media sites such as Twitter and Facebook, therefore making it impossible to scan the code. Conforming to a simplistic layout is commonly done, as its sole purpose is to highlight important information to the readers, therefore the format must maximise the information to get across without the reader losing interest, I believe I have achieved this.

Creating my Final Poster

After showing my previous Lana Del Ray inspired posters to a few people, they said that although they like the poster and it looked good, it didn't looked like an advertisement for the aritst or the album. Therefore after trying to adjust and modify the current poster I had, so I decided to make a new poster. Using an website to help me make the poster called Canva.
 These are a few screen photos of me in the process of making the poster:

Stuart Hall - Audience Positioning

Hall says that there are three different positions audiences (receivers) take in order todecode the meanings within cultural texts, particularly televisual discourses. They are thedominant-hegemonic position, the negotiated position and the oppositional position. (Hall1993, 101)

The dominant-hegemonic position is when the viewer, or audience member, is locatedwithin the dominant point of view. (Hall 1993, 101) Within this position, there is littlemisunderstanding and miscommunication, as both sender and receiver are working underthe same rule set, assumptions and cultural biases. It is this position that will allow thetransmission of ideas to be understood the best, despite certain frictions that may occur dueto issues of class structure and power, specifically between the elites who are able to dictatethe rule set and the non-elites who must adopt the elite's rules as dominant. (Hall 1993,101)

The negotiated position is when the audience member, or receiver, is able to decode thesender's message within the context of the dominant cultural and societal views. (Hall 1993,102) The messages are largely understood, but in a different sense than the dominant-hegemonic position. The receivers in the negotiated position are not necessarily workingwithin the hegemonic viewpoint, but are familiar enough with dominant society to be able toadequately decode cultural texts in an abstract sense. (Hall 1993, 102) However, it isentirely possible for the audience member to decipher the message as a more personalmessage, which is when their own biases and viewpoints muddy the decoding process. This"near view" of the message usually occurs in certain situations that are close to theaudience member, as opposed to the general "long view" they take of cultural texts in theabstract. (Hall 1993, 102)

The oppositional view is when the audience member is capable of decoding the message inthe way it was intended to be decoded, but based on their own societal beliefs, often seesanother, unintended meaning within the message. (Hall 1993, 103)

Research Source - Stuart Hall

Stuart Hall - Audience Positioning from reigatemedia

Brand Image - Clothing

We made a conscious deception when creating our music video to have our star to wear simple clothing, mainly in the colours of black, white or grey as we wanted to direct the attention of the audience of to the content of the the songs and the narrative. We want this to be a consistence feature of the artist, as this is an common convention from the indie genre, therefore we conformed to this convention. We researched into different looks as we wanted to be consistent throughout. We looked at look books from different websites to gain inspiration.

Nasty Gal Lookbook   

Tumblr Inspiration

Evaluation Question Four

Evaluation Question Three

Evaluation Question Two

Evaluation Question One

Second Daft Poster Advert

I decided that my poster will be advertising an tour. It features the artist as it uses a shot taken from our music video. I debated whether to get another photo of our artist, which is commonly done by artist when they want to promote something new which they are releasing, however to create a link between all the media texts in which I have produced I thought by using a shot taken from the music video will creating consistency in addition to create interest in the music video as well.
The overlaying of text was an editing feature we used throughout our music video to create a link between the shots. by following this feature I create consistency as well as create depth to the shot, making it more interesting, I was inspired by Lana Del Ray's poster for her tour as it follows the same simple design. By featuring the track list of the album I was able to link the media texts together. The use of using different graphological  features for each track helps create hype from the audience as the font helps reflect the context of the song.
The framing of the artist is consistent to my digipak as the artist is framed in the same place, the audience's attention will be directed towards there. I have chosen to keep to the the greyscale effect conforming to the indie/pop rock genre as well as our music video.

The final Poster:

UPDATE: After talking to other people and asking them to review my poster, all of them agree that they thought it looked good and liked it. However some raised that point that they didn't think it had enough information on it to look like an magazine advert, saying that if this poster was produced by someone well known such as Lana Del Ray, Beyonce or Rihanna this would be expectable as people would search to find out the other details. Therefore I have decided to take on board what audience feedback   and modify my current poster. 

Poster Advert Draft

For the advert poster created as a promotion for the artist from our music video I thought it would be effective if I stayed consistent with the music video. As throughout the music video I used a lot of overlaying shots link the shots together. I was inspired by Lana Del Ray's promotional poster and thought the use of having the different songs of the a;bum would help connect both media texts. I wasn't sure whether I wanted to have our artist on our poster or create a poster like Britney's. After much discussion with other and pondering the question with my self I thought it would be best if I followed Dyer's 'Star Quality'. Having Poster 2 would be conforming to this theory as well as creating intertexuality between the music video and the poster. 

I havent yet decided on which on will be the back ground and I haven't finished the overlaying text. 

However Poster 1 doesn't illustrate all the text clearly as some of the text is restricted. Therefore if I were to choose this background I would need to alter the text colour font or brightness of the background.

Poster 1:

 Poster 2:

Lana Del Ray - Poster Analysis

• The colour scheme for the poster is mainly pink with some black, white and green, which is a complete contrast from the artist album which is mainly blue. Creating a fresh angle/tone to the artist album. 
• The lighter shade of pink is used to state the artists songs which will be performed, creating a sneak peek/ excitement from her fan base. 
• The use of the colour green for the concert dates is critical as it creates an contrast between the rest of the poster, highlighting the dates to the audience, as well as illustrating it as important information. 
• The capitalisation used for her name and song names in the background is common convention from the artist as she does this for her album, twitter and when presented in magazine articles. This creates consistency from the artist. in addition to this this feature also presents a sort of importance from the artist. 
• The artist placement in the frame mirrors her album. Breaking the rule of thirds as she is placed in the centre of the frame, looking into the camera creates an intimate tenor between the audience and the artist. 
• Her hair and make up replicate how she is usually presented to the audience. Conforming to her  vintage style. 
• As she is presented cartoon like, this creates a sense of variety from the artist, creating excitement from the artist fan base. 
• The different fonts in the background display how they are different songs. As well as giving an insight into the context of the song through grammatical features used such as dollar sign used inside of a 'S'. 
• The format of the poster mirror the one of the album
• um with the text being at the bottom of the poster and the artist featured in the middle, creating consistency. 

Questionare on Music Video

Due to the progression in technology music videos have become an popular topic of conversation. Artist are constantly pushing the boundaries on the limits, gaining hyper and creating controversy. Therefore I thought in order to known the placement and effect our created music video will take it would be critical to question  a few people on this topic in order to have a clear understanding. 

1.Age?

Person 1-21 years old

Person 2- 31 years old

Person 3-17

2.Gender?

Person 1- Female

Person 2- Male

Person 3-Female

3.What do you prefer, fast pace editing or slow?

Person 1- Fast pace, due to the fact her preference on genre is dance music. 

Person 2- What ever is consistent to the song.

Person 3- A combination of both of them. 

4.Do you like when an music video as dance routine? why?

Person 1- Yes, because I could learn the dance, however I like when I dance routine reflects the meaning of the lyrics.

Person 2-Sometimes if appropriate to the song. 

Person 3- Not really no, its irrelevant to the song.

5.Do you have a favourite music video? Why?

Person 1- Sia, Chandelier. Due to the fact the dance reflect the song as well as the ambiguity of the artist.

Person 2-Maybe Sam Smith's new track as it is for charity. 

Person 3- Sweater Weather by the Neighbourhood I like the grey scale effected used and the different combination of camera shots and movement. 

6.Do you have a least favourite music video? Why?

Person 1-Katy Perry, California Gurls. Too many things happing at once, in addition to sexualising the female body creating an image of herself as an passive object. 

Person 2- Not specifically any artist but abstract videos as like there to be some sort of substance in the video.

Person 3-FourFiveSeconds I think its a bit boring, does have a climax.

7.Do like the lyrics to mirror the visual? Why?

Person 1-Yes, because I like to understand the lyrical meaning, rather than having a contrast in the music video to the lyrics.

Person 2- To a certain extant yes, but not a direct link like that Ripetide music video. 

Person 3-Yes just not over done or it gets boring. 

8.What is your preference on the length of the music video?

Person 1- However long the song is, I don't like additional bits. 

Person 2- Have no real preference, I don't mind.

Person 3-Don't mind really.

9.Do you enjoy a narrative in the music video? Why?

Person 1- No, because I prefer an performance from the art it rather than them acting in it, however if there is someone else acting I don't mind that.
Person 2-Yes, I think its effective as its like a mini film.

Person 3- Yes but I like a mixture of everything keeps the video interesting.