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Final Products

Final Poster

Using Canva I created this new poster, illustrating different performance locations and dates. The background is zoomed in shot of the last shot of our music video. After trying different backgrounds, including our 'star' I thought it looked better to highlight the ending of our video. Including numbers and websites to find the artist helps create hype as well as an fan base. At the top of the poster I state the production companies which have supported the artist, and which they are signed to. After looking at various of different posters similar to this format which I mirror, all feature this element in small writing, either at the top of the poster or the bottom. Throughout the poster I keep consistent with the greyscale effect conforming to the indie genre forms and conventions. Highlighting the 'available' at iTunes logo signals to the audience that they can buy the song/album helping promote the album which is the purpose of the poster. I considered putting an code on the poster however I didn't think it would be suitable as it didn't conform to the format of artist's posters in addition to this, due to the progression of viral marketing and its success, these would likely be emailed or put on various of social media sites such as Twitter and Facebook, therefore making it impossible to scan the code. Conforming to a simplistic layout is commonly done, as its sole purpose is to highlight important information to the readers, therefore the format must maximise the information to get across without the reader losing interest, I believe I have achieved this.

Creating my Final Poster

After showing my previous Lana Del Ray inspired posters to a few people, they said that although they like the poster and it looked good, it didn't looked like an advertisement for the aritst or the album. Therefore after trying to adjust and modify the current poster I had, so I decided to make a new poster. Using an website to help me make the poster called Canva.
 These are a few screen photos of me in the process of making the poster:

Stuart Hall - Audience Positioning

Hall says that there are three different positions audiences (receivers) take in order todecode the meanings within cultural texts, particularly televisual discourses. They are thedominant-hegemonic position, the negotiated position and the oppositional position. (Hall1993, 101)

The dominant-hegemonic position is when the viewer, or audience member, is locatedwithin the dominant point of view. (Hall 1993, 101) Within this position, there is littlemisunderstanding and miscommunication, as both sender and receiver are working underthe same rule set, assumptions and cultural biases. It is this position that will allow thetransmission of ideas to be understood the best, despite certain frictions that may occur dueto issues of class structure and power, specifically between the elites who are able to dictatethe rule set and the non-elites who must adopt the elite's rules as dominant. (Hall 1993,101)

The negotiated position is when the audience member, or receiver, is able to decode thesender's message within the context of the dominant cultural and societal views. (Hall 1993,102) The messages are largely understood, but in a different sense than the dominant-hegemonic position. The receivers in the negotiated position are not necessarily workingwithin the hegemonic viewpoint, but are familiar enough with dominant society to be able toadequately decode cultural texts in an abstract sense. (Hall 1993, 102) However, it isentirely possible for the audience member to decipher the message as a more personalmessage, which is when their own biases and viewpoints muddy the decoding process. This"near view" of the message usually occurs in certain situations that are close to theaudience member, as opposed to the general "long view" they take of cultural texts in theabstract. (Hall 1993, 102)

The oppositional view is when the audience member is capable of decoding the message inthe way it was intended to be decoded, but based on their own societal beliefs, often seesanother, unintended meaning within the message. (Hall 1993, 103)

Research Source - Stuart Hall

Stuart Hall - Audience Positioning from reigatemedia

Brand Image - Clothing

We made a conscious deception when creating our music video to have our star to wear simple clothing, mainly in the colours of black, white or grey as we wanted to direct the attention of the audience of to the content of the the songs and the narrative. We want this to be a consistence feature of the artist, as this is an common convention from the indie genre, therefore we conformed to this convention. We researched into different looks as we wanted to be consistent throughout. We looked at look books from different websites to gain inspiration.

Nasty Gal Lookbook   

Tumblr Inspiration

Evaluation Question Four