Richard Dyer - Star Quality

"A star is an image constructed (as any other aspect of fiction is) from a range of materials - e.g. advertising and magazines, as well as films and music."  -Richard Dyer

Dyers theory states that 'celebrates' and 'pop stars' are manufactured by companys for economical gain. They do this by targeting specific audiences. Making up the image on what this specific audience will identify with. 

His theory is spilt into three sections:

1. Audiences and Institutions 

2. Constitutions 

3. Hegemony

Ed Sheeran

After beginning an independent recording career in 2005, Ed Sheeran's slow rise to stardom in the United States was quickened by some well-known pals: the 22-year-old London resident co-wrote three songs for One Direction's first two albums, and joined Taylor Swift in North America on tour after co-writing and duetting on her song "Everything Has Changed" from Swift's 2012 blockbuster "Red."    

     -Billboard Charts 

Ed Sheeran unlike a lot of the currant artists in the charts is quite unconventional for a 'pop star'. Ed wan't signed by a big record label when he made his name in the industry therefore didn't have to conform to any stereotype or any of the wants for financial gain. Mainly is promotion for albums and tours now is through Interviews on famous shows all around the world for: Jonathan Ross, Graham Norton to The Tonight Show. Also using his official website to is twitter to promote new content as well as to 'sell' himself to the public making him a relatable character to the public.