Codes and Conventions of Rock/Indie Genre
Arctic Monkeys – 'I Bet You Look Good On The Dance Floor'
- A ruff look from the artist.
- Casual clothes, nothing that will draw away from the music.
- Musical instruments highlighted through close ups.
- Low key lighting/ shadows.
- Limited movement from the artist.
The codes and conventions of the Indie genre are followed to the audience’s expectations throughout Arctic Monkey's music video 'I Bet You Look Good On The Dance Floor'. The band are dressed in neutral coloured casual clothing (jeans and polo shirts), they following the ruff look through opposing that clear cut look, havig scruffy hairstyles. This supports the relaxed and laid back image of stereotypical Indie bands seen today. The Arctic Monkeys are all playing instruments in this video as well, with a drummer that has the band’s logo on the bass drum (Voyeurism). There is also use of coloured lighting, which could be seen as something unconventional for Indie bands, however in general the setting which the band is in is dark and ‘moody’ with lots of shadows cast onto the bands faces.
The Bands music video:
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