Monday, 13 April 2015

Brand Image - Clothing

We made a conscious deception when creating our music video to have our star to wear simple clothing, mainly in the colours of black, white or grey as we wanted to direct the attention of the audience of to the content of the the songs and the narrative. We want this to be a consistence feature of the artist, as this is an common convention from the indie genre, therefore we conformed to this convention. We researched into different looks as we wanted to be consistent throughout. We looked at look books from different websites to gain inspiration.

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