Our Target Audience

For the music video we have produced I believe our target audience will be for young adults, this therefore starts from the ages 14 to 18 as the basic age range however it would not be subjected to only these ages, as suggested by our target audience. As this age would be our intended demographic we would use viral marketing, due to the progression and development in technology, this would be the most effective for this age range. We would use websites such as twitter, Facebook and youtube, this would be effective as these age range usually are consistent users of theses sites, accessing these through apps, I therefore highlighted these feature in my magazine poster and digipak stating the artist's links of these websites, this is common feature done by artists in all genres, as shown in my research into other artist posters ad digipak.